Amenity Envy

Amenity Envy

With increasingly competitive markets, a renter’s decision between two properties sometimes comes down to the extra perks residents receive alongside signing. The average fitness center is no longer going to cut it in the current arms-race for renters. Some buildings...
Marketing to Millennials

Marketing to Millennials

Millennials make up the largest percentage of renters at the moment, and each one seems to want something different in an apartment which can make it difficult to market towards them. However, since most millennials are pursuing higher education or their careers, they...